Dairy
Protein 101
Protein is an essential nutrient made up of amino acids that your body uses every day to build and repair muscle, support immune health, and keep you feeling satisfied after meals.

Protein is having a moment because it works

At every stage of life, protein plays a key role for energy, strength, healthy aging, and overall wellness. Here's the key: not all protein is created equal. Protein "quality" is about how well your body can use what you eat – especially the 9 essential amino acids your body can't make on its own. That's why dairy protein (from real milk) stands out: it's complete, highly digestible, and efficient for your body to use. And yes, protein can support fullness. Dairy's high-quality protein helps increase satiety (feeling fuller, longer), which can be helpful for weight-management goals, including those taking GLP-1 medications.

Protein
for every lifestyle
Kids

Kids

Typical daily needs:

  • 1–3 yrs: 13g
  • 4–8 yrs: 19g
  • 9–13 yrs: 34g
  • 14–18 yrs: 46g (girls) / 52g (boys)
Adults

Adults

  • Healthy living: ~0.64g per pound of body weight/day
  • Weight management: ~0.73g per pound/day
Physically Active Adults

Physically Active Adults

(Especially with resistance training)<br />1.2–2.0 g/kg/day range

Pregnant/Breastfeeding

Pregnant/Breastfeeding

~71g/day, but may vary (check with your healthcare team)

Older Adults

Older Adults

25-30g protein per meal

Buy California

Look for the seal

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Look

Look in the dairy section of your local grocery store.
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Find

Find the Real California Milk Seal on all your favorite dairy brands.
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Buy

Buy products with the seal and rest easy knowing you are eating dairy made with Real California milk.
Dairy Protein
Resources
How to Choose the Most Beneficial Protein
How to Choose the Most Beneficial Protein
High Protein, Low Cost: Why Dairy Rules the Muscle Building Game
High Protein, Low Cost: Why Dairy Rules the Muscle Building Game
The Healthy Eating Table
The Healthy Eating Table
10 Easy Ways to Pump Up the Protein
10 Easy Ways to Pump Up the Protein
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