These seals certify that the dairy products bearing them are made exclusively with California milk from California’s 1,500+ dairy families.
The Real California Milk Seal
The Real California Milk seal was introduced in 2007 as part of a new strategic promotion initiative for the California dairy industry. The seal was created with industry input by the California Milk Advisory Board (CMAB), which also created the very successful Real California Cheese seal in 1984.
The Real California Milk seal certifies that milk is from California dairy farms and that dairy products bearing the seal are made exclusively with California milk. Nationwide, the seal promotes the full range of dairy products made with California milk, including butter, ice cream and yogurt. In California, the seal also is used on fluid milk. The seal reflects CMAB research confirming that dairy products like fluid milk, butter and ice cream are more appealing to consumers when made with California milk. It also enables the California dairy industry to more effectively promote a broad range of dairy products both within the state, across the country, and worldwide.
The Real California Cheese Seal
The Real California Cheese seal was adopted in 1984 as part of a strategic promotional effort for the California cheese industry. The seal was created with heavy participation from the California Milk Advisory Board (CMAB), which was the first U.S. dairy advisory board to generate a set of industry standards for cheese production.
The Real California Cheese seal depicts the image of California with a rising sun and rolling plains on a golden Cheddar cheese-colored background. It is a certification mark that assures consumers they are purchasing natural cheese, made in California exclusively with California milk. With the seal, the CMAB has been able to consistently and effectively promote many styles and varieties of cheese from California cheesemakers who qualify for and use it on their packaging.
The Real California Cheese seal has contributed to the success of the state's cheese category, which is currently the fastest growing and also the largest of all California milk and milk product categories.