aboutCMAB
The California Milk Advisory Board
The California Milk Advisory Board (CMAB) was formed
in 1969 as an instrumentality of the California Department of Food and
Agriculture to promote California dairy products in an ever-growing and competitive marketplace. It operates on
the principle that a healthy dairy industry is just as important to consumers
as it is to milk producers, and that the ready availability of California dairy products
contributes to the good health and well-being of the state’s population.
An instrumentality of the California Department of Food & Agriculture
A Healthy Dairy Industry
The CMAB helps promote increased consumption of dairy products through effective use of:
Promotion: The CMAB aggressively promotes dairy products with generic advertising utilizing print, radio, television and outdoor media, in-store promotions and publicity. The Board believes that these techniques have contributed to increased visibility and sales of dairy products.
Education: The CMAB develops pamphlets, brochures, recipes and other educational materials to inform the public about California's milk industry and the importance of milk and other dairy products in their diets.
Research: The CMAB conducts ongoing research to improve food safety and cow herd healthcare and productivity.
A Professional Staff
CMAB programs are managed and coordinated by a professional staff headquartered in Modesto and South San Francisco, Calif. Staff members have backgrounds in a variety of specialties, including advertising, in-store product merchandising, retail management training, public information, public relations and home economics. The staff is assisted by outside agencies that create and execute various promotional programs. Research projects and programs are primarily conducted through the California Dairy Foods Research Center, but also under contract with food laboratories in the private sector and major universities in the public sector.
Funding
The CMAB is funded by dairy families through a special assessment based on milk production. Its programs and administration are supervised by the California Department of Food and Agriculture.
The Board
The CMAB’s activities are governed by a board of directors comprised of 24 dairy farmers. Each of the dairy farmers is nominated by their home districts (10 throughout the state) and are confirmed by the State Secretary of Food and Agriculture. A local advisory committee is also elected in each of the 10 home districts.
Meeting Agendas
Click here to view the latest CMAB Dairy Confidence Committe Meeting Agenda.
Click here to view the latest Executive Committee's Meeting Agenda.
Click here to view the latest Board of Directors' Meeting Agenda.
*An instrumentality of the Department of Food & Agriculture, State of California.
April 2008
The CMAB helps promote increased consumption of dairy products through effective use of:
Promotion: The CMAB aggressively promotes dairy products with generic advertising utilizing print, radio, television and outdoor media, in-store promotions and publicity. The Board believes that these techniques have contributed to increased visibility and sales of dairy products.
Education: The CMAB develops pamphlets, brochures, recipes and other educational materials to inform the public about California's milk industry and the importance of milk and other dairy products in their diets.
Research: The CMAB conducts ongoing research to improve food safety and cow herd healthcare and productivity.
A Professional Staff
CMAB programs are managed and coordinated by a professional staff headquartered in Modesto and South San Francisco, Calif. Staff members have backgrounds in a variety of specialties, including advertising, in-store product merchandising, retail management training, public information, public relations and home economics. The staff is assisted by outside agencies that create and execute various promotional programs. Research projects and programs are primarily conducted through the California Dairy Foods Research Center, but also under contract with food laboratories in the private sector and major universities in the public sector.
Funding
The CMAB is funded by dairy families through a special assessment based on milk production. Its programs and administration are supervised by the California Department of Food and Agriculture.
The Board
The CMAB’s activities are governed by a board of directors comprised of 24 dairy farmers. Each of the dairy farmers is nominated by their home districts (10 throughout the state) and are confirmed by the State Secretary of Food and Agriculture. A local advisory committee is also elected in each of the 10 home districts.
Meeting Agendas
Click here to view the latest CMAB Dairy Confidence Committe Meeting Agenda.
Click here to view the latest Executive Committee's Meeting Agenda.
Click here to view the latest Board of Directors' Meeting Agenda.
*An instrumentality of the Department of Food & Agriculture, State of California.
April 2008