Demand for Real California Cheese and other dairy products made with Real California Milk is growing both in the U.S. and abroad. U.S. dairy exports to China were up 40 percent in 2008 compared to 2007, with more than 35 percent of U.S. dairy exports coming from California.

As the use of social media tools like Facebook and Twitter continue to grow, California dairy producers are using these social media applications to connect with their own network of dairy producers, as well as expand their visibility beyond the pastures and have begun to develop a following from outside the dairy industry. Whether it's tweeting about activities on the farm, or blogging about the latest agriculture-related news, dairy farmers are showing first-hand what dairy farming is really made of.